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Freak Diavaolo of Ulysse Nardin Awarded

Mexico – October 6th. On the occasion of the closing ceremony dinner of the
fifth edition of the Salon Internacional Alta Relojeria (SIAR), the Tiempo
de Relojes 2011 award ceremony took place in the gardens of the Museum of
Modern Art of Mexico City. Ulysse Nardin obtained the Premio Especial Tiempo
de Relojes for its masterpiece Freak Diavolo, marking the tenth anniversary
of the watch which introduced silicon to the watchmaking world.

Consisted of specialized journalists, the jury of Tiempo de Relojes, one of
the most important watch magazine of Mexico elected Freak Diavolo of the
swiss manufacture Ulysse Nardin among 46 watchmaking luxury brands gathered
during three days to the SIAR event become major on American soil.

Due to the ultramodern, minimalist and unconventional design of the Freak’s
tourbillon carrousel – one that possessed no true dial, crown or hands – and
being the first timepiece to successfully present escapement wheels
constructed of silicium, a revolutionary material at the time, the Freak
forever changed the course of haute horology. The Freak Diavolo pays tribute
to the original Freak’s pioneering spirit by expanding its use of silicium
and taking its tourbillon to new heights.

Named after its devilish-in-appearance power-reserve backing, with its red
“horns” and black cloak-like backdrop, the Freak Diavolo is the cleverest of
timepiece creations. Case in point, silicium is used in its patented
hairspring (Si 1.1.1.) and throughout the majority of its escapement – the
heart and most delicate part of the watch.

Steadfast in its journey to remain in the lead, Ulysse Nardin strides
forward, looking to its own universe – its leadership, master craftsmen and
their dedication to the art of creating mechanical timepieces – to plot its
course. The watch brand remains on a quest for more information,
inventiveness and beauty. It is passion that guides its ingenious mind and