Swiss watch manufacture Ulysse Nardin, the leader in timepiece invention and innovation, today announced the launch of its first Chinese-language newsletter.
The company will publish the newsletter three times year, and it plans to distribute 7,000 copies at Ulysse Nardin retailers throughout China. Another 2,000 copies will be distributed in other markets.
The eight-page, four-color glossy newsletter includes information about Ulysse Nardin, new product recommendations, stories behind the watches, a technical question-and-answer section and watch collecting tips. In addition, customer feedback, retailer interviews, and product highlight photos as well as Ulysse Nardin stories that appear in the media, will be published.
Ulysse Nardin published its first newsletter in Russia four years ago. Twenty-five thousand copies of the eight-page, four-color glossy newsletter written in Russian are distributed quarterly at Ulysse Nardin retailers throughout the world.